IPL 2024: MS Dhoni uses bat with sticker of childhood friend’s sports shop, photos go viral

MS Dhoni
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Photos and videos of MS Dhoni training with a bat that has a sticker of the name of his childhood friend’s sports shop are going viral. Dhoni has hit the nets as he intensified his preparations for Indian Premier League (IPL) 2024.

MS Dhoni was seen training in the nets with a bat that had ‘Prime Sports’ sticker on it. Fans on social media were quick to decode that the sticker was Dhoni’s way of promoting one of his childhood friend’s sports goods shop.

MS Dhoni has often spoken about the support that he received from his childhood friends during the nascent stages of his cricket career. One of his friends helped him land a bat sponsor for the first time in his career. In the 2016 biopic drama, ‘MS Dhoni: The Untold Story’, the cricketer’s equation with his friends was brought out to the big screen. Paramjit Singh, one of MS Dhoni’s childhood friends, was a pillar of support to the former India captain.

Dhoni, who seems to have fully recovered from knee injury issues after surgery last year, will lead Chennai Super Kings in IPL 2024. After leading CSK to triumph last year, Dhoni confirmed he would return to play for another year, at least, dousing rumous of retirement from the IPL.

It’s not the first time MS Dhoni has used the space on his bat to pay tribute to the people who have helped him over the years. During the 2019 World Cup, the former wicketkeeper played with multiple bats, each with different brand logos.

Only after MS Dhoni announced his retirement from international cricket in August 2020 did fans realise that Dhoni was paying tribute to his bat sponsors in his final tournament at the highest level. Dhoni did not play an international game after India’s World Cup 2019 semi-final defeat to New Zealand in July 2019, but he announced his retirement only on August 15.

The use of multiple bats was initially met with concern by the sponsors, fearing it might send mixed signals to consumers. However, they soon realised that the publicity generated was beneficial. Dhoni’s acknowledgment of his long-standing associations with these brands was not just a nod to his past but also a testament to the loyalty and mutual respect between the cricketer and his sponsors.

Published By:

Akshay Ramesh

Published On:

Feb 8, 2024

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